Marketing and Sales Functions Strengthened, as SmartDrive Grows its UK Presence

Hertfordshire, UK – 8 January 2016 – SmartDrive Systems, a leader in commercial vehicle and passenger transit driving performance solutions that reduce collisions and improve fuel efficiency, has strengthened its team in the United Kingdom with the appointment of Penny Randall as marketing manager and Phil Morrell as regional sales manager. Both appointments are important moves in SmartDrive’s strategy to grow its brand presence and customer base in the UK market.

Penny Randall brings over twelve years’ experience in the commercial vehicle industry to SmartDrive, having previously been employed in marketing and communication roles at truck OEM, Renault Trucks UK Ltd, most recently as marketing director. Before this, she spent 14 years in the marketing and PR agency environment, so brings a well-rounded set of skills and industry knowledge to this pivotal role. Randall has also held influential industry roles such as chair of the SMMT (Society of Motor Manufacturers and Traders) Commercial Vehicle Group and has an extensive business network.

“I’m delighted to have joined SmartDrive at this exciting time in its UK development,” noted Randall. “SmartDrive is at the leading edge of video safety solutions for the commercial fleet and passenger transit markets. I look forward to helping fleets understand how our video safety program generates material improvements in safety and operational efficiency.”

Phil Morrell brings a strong skillset to the new regional sales manager role. With more than seven years’ experience in the telematics and automotive industry and 10 years’ experience in the insurance and travel industry, he has a proven track record of delivering consistent sales growth through account management, business development and new product launches.  Prior to joining SmartDrive, Morrell was a commercial relationship manager at TRACKER Network (UK) Ltd, a provider of stolen vehicle recovery and vehicle asset management systems.

“SmartDrive has an exceptional solution that helps protect UK commercial vehicle and passenger transit operators by providing fleets with a clear understanding of the risks their drivers face on the road every day,” stated Morrell. “With increasingly stringent legislation, continually growing volumes of road traffic and considerable increases in road accidents and litigious claims, the time is right in the UK market for the SmartDrive solution and I’m delighted to be on-board.”

Both Penny and Phil will report to Aidan Rowsome, vice president EMEA, who is also locally based.

“I’m delighted to welcome Penny and Phil to the UK team,” he commented. “SmartDrive is a pioneer in video-based safety systems with a strong reputation for delivering innovative solutions coupled with intelligent insights. The UK market is really starting to blossom in its adoption of video to meet safety and security needs, to drive down fleet operating costs and save lives. Penny and Phil will play key roles in helping to drive and shape the delivery of our solutions and go-to-market plans.”

About SmartDrive Systems

SmartDrive Systems, the recipient of Frost & Sullivan’s Customer Value Leadership Award for Video Safety Solutions, gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalised performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. With an easy-to-use managed service, fleets and drivers can access and self-manage driving performance anytime, anywhere. The Company, which is ranked as one of the fastest growing companies by Deloitte’s Technology Fast 500™, has compiled the world’s largest storehouse of more than 140 million analysed risky-driving events. SmartDrive Systems is based in San Diego, Calif., and employs 450 people worldwide.

For more information on SmartDrive Systems, please visit https://uk.smartdrive.net/.

Contact or Follow SmartDrive at:
Email – penny.randall@smartdrive.net
Facebook – http://www.facebook.com/smartdrivesystemsinc
Twitter – http://www.twitter.com/smartdriveinc
YouTube – http://www.youtube.com/smartdrivesystemsinc
LinkedIn – http://www.linkedin.com/company/smartdrive-systems

Media Contact:
Penny Randall for SmartDrive Systems Ltd
penny.randall@smartdrive.net
+44 07904 204412